SUGAR GROUP HOLDINGS OVERVIEW
The Sugar Factory brand has become a worldwide phenomenon – offering everyone a sweet escape for the young and not so young alike. The Sugar Factory is the first of its kind, bringing the world of celebrity entertainment to a consumer offering in the retail confectionary sector. This strategy has been imbedded in the marketing campaigns of successful clubs and restaurants for decades yet no one has thought to apply this strategy to candy. Each Sugar Factory location has an endless supply of candy and sugar themed snack foods that appeal to both children and the inner-child in everyone. Iconic superstars including Britney Spears, Drake, Nicole Scherzinger, Kim Kardashian, Eva Longoria, Carmen Electra and Rupert Grint are just a few of the celebrities who have either endorsed or have been spotted with the sparkly lollipops. Sugar Factory’s loyal celebrity following has received widespread media attention from People Magazine, the Daily Mail, Extra and more. With the explosion of social media, these celebrities have helped get the word out to their millions of loyal followers that the Sugar Factory is their destination of choice. With the added bonus of celebrity guests, tourists will all want to dine at Sugar Factory to feel they are a part of the glamorous world their favorite stars occupy, and when they see that the food is top notch, they will continue to return to the restaurant and recommend it to their friends and family.
There are currently Sugar Factory locations in multiple cities around the United States with worldwide destinations currently under development. The New York City location, which opened in 2013, had revenues of $6 million in 2014, operating out of only 1,600 square feet. They recently opened a new 8,000 square foot location in New York’s Meatpacking District that is producing revenues of over $1 million per month with recent months approaching $1.5 million. The Miami Beach location, on Ocean Drive in South Beach, is on pace for over $10 million in revenues, and the Chicago location, in Rosemont, is on pace for $10 million in sales from a 9,000 square foot location. Finally, the original flagship Las Vegas location had 2013 revenues of over $20 million, thereby fueling the need for an incredible, new showplace to dazzle the over 40 million annual visitors to Las Vegas, which is set to open across from the Wynn Resort this summer. The Sugar Factory Las Vegas location will feature nearly 20,000 square feet of dining space including a chocolate lounge, margarita bar, private dining rooms, and even a ferris wheel.
In addition to the currently operating Sugar Factory locations throughout the United States and restaurants in this offering package, there are plans in development to open new restaurants in London, Boston, Dubai, the Philippines, Bahrain, and Houston, with future cities under discussion. Sugar Factory is on track to become the next global retail and restaurant giant, with a following of customers spanning every age group. Through product licensing deals with world-renowned celebrities, as well as a newly signed deal with DC Comics to feature their characters on candy products, as well as a deal with Hello Kitty, the Sugar Factory, through strategic partnerships, is growing their customer awareness rapidly.
While the only Sugar Factory currently operating in Manhattan is located in the Meatpacking District, it continues to blow away projections with sales of over $1,000,000 a month and 3 hour lines for dinner most nights. For this reason, the Sugar Factory team believes that a second flagship location on world famous Broadway Street in the heart of the Upper West Side will be an incredible addition to the New York entertainment scene. 1991 Broadway, located on Broadway, between West 67th Street and West 68th Street will be a new 7,500 square foot showplace featuring a two-story entry with carousel, walls of candy, a stage for entertaining, multiple floors for diners and a VIP room for celebrities and parties. Lincoln Center for the Performing Arts, which attracts millions of visitors to their numerous stages each year, along with the famous Julliard School, Columbus Circle, Fordham University, and Central Park, are all within blocks of the new Sugar Factory. This location will also feature multiple LED screens, a confectionary, gelato and waffle bar, and a beautiful bar to enjoy Sugar Factory’s goblet drinks. This destination is sure to amaze both children and adults alike, who will fill the restaurant with celebrations, birthdays, laughs and memories. In addition to having a population of over 8 million, New York City draws over 50 million tourists per year.