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NASHVILLE HOTEL         LOCATION


INVESTMENT     PROJECT     LOCATION

NASHVILLE

The Nashville Economy Market has 10 counties and a population of more than 1.9 million, making it the largest metro area in a five-state region, and has grown over 10% in the past five years. Over 3,000 people per month are relocating to Nashville. Many corporate headquarter giants call Nashville home, including Nissan North America, Bridgestone Americas, Dollar General, Hospital Corporation of America and Gibson Guitar. A national hub for the creative class, Nashville has the strongest concentration of music industry jobs in the United States. The Nashville region’s educated workforce not only provides an abundant talent pool for companies, but also bolsters the region’s vibrancy, artistic and musical essence, and competitive edge in technology and innovation. The Nashville region is defined by a diverse economy, low costs of living and doing business, a creative culture and a well-educated population. Cultural diversity, unique neighborhoods, a variety of industries and a thriving creative community make Middle Tennessee among the nation’s best locations for business and commerce.

The Nashville region’s economy continues to be a key driver of business activity in Tennessee and the southeast region. The area benefits from a diverse economy and the balance of health care and corporate operations make Nashville one of the region’s most attractive growth centers. Nashville has ranked within the top 10 large metros for job growth and population growth for the past four years. With more than 190 recording studios, and some 5,000 working musicians, Nashville is a hub for the music business. The Nashville region’s concentration of musicians and music businesses is the highest in the nation, and even 10 times greater than New York or Los Angeles.

Country Music Hall of Fame
Johnny Cash Museum

The always growing, thriving, eclectic, historic and hip, East Nashville has become one of the city’s most-desired areas to live and play. Its low-key vibe and neighborly personality make this community a great place to spend time. As Budget Travel Magazine calls Historic East Nashville “Nashville’s version of New York’s East Village,” East Nashville has attracted many musicians and visual artists to the neighborhood. Home to a number of popular bars, restaurants, shops and residential neighborhoods, East Nashville is a thriving submarket of Nashville, just a short five-minute drive away from the downtown area.

Nashville is also one of the largest tourist destinations in America. With over 13 million tourists in 2015, it is one of the top 10 travel destinations in the United States and has experienced stratospheric growth each and every year over the past decade. It was recently named “America’s Friendliest City” as well as “The Best Music Scene in the Country” in Travel and Leisure magazine.

Nashville is home to a number of famous attractions including:

Grand Ole Opry House: Home of American Music and Tennessee’s number one attraction Country Music Hall of Fame.

The Johnny Cash Museum, George Jones Museum, Willie Nelson Museum, and Andrew Jackson Museum.

The Honky Tonk Highway – Located on famous Broadway Street and home to dozens of live music venues.

Tennessee Titans NFL Football Team, Nashville Predators NHL Team, Nashville Sounds Triple-A Baseball Team.

Vanderbilt University – One of the nation’s most prestigious schools with 12,000 students.

Tennessee Performing Arts Center and Schermerhorn Symphony Center.

Radnor Lake State Park – 1,332-acre state park with abundant wildlife.


HOLIDAY JONES

Holiday Jones is a boutique lodging operator headquartered in Chicago. They offer both shared and private accommodations at affordable prices. Their guests are typically budget-conscious travelers who are seeking an authentic local experience (which includes the proximity to public transportation, local hot spots,etc.). Holiday Jones opened in 2011 and started in a small 2-bedroom apartment. Quickly recognizing the demand for affordable accommodations, they invested in two new Chicago locations that accommodate approximately 200 guests in 60 rooms. They are committed to offering “live-like-a-local” experiences and providing convenient, well-designed spaces that encourage travelers to meet and mingle with like-minded individuals from all over the world. Construction was recently completed on their flagship property, Fieldhouse Jones, located in Chicago’s River North neighborhood: a 30,000 square-foot, classic loft building converted into a 52 room, 240-bed hotel and hostel. This new flagship property is serving as the template for their expansion, including their new hotel in Nashville. In addition, construction is underway on a 53-room hotel near Wrigley Field in Chicago.

Having proven the viability of their model in Chicago, Holiday Jones plans to focus on affordability, convenience, design, community, and technology as they expand to additional cities in the U.S. and Canada. They have conducted extensive research on all North American cities based on total visitors (both overseas & domestic), concentration of hostels per overseas visitor, number of Airbnb hosts and room nights and select service-hotel occupancy rates, to prioritize their expansion targets. They believe the increase of experiential travel, the growth of the sharing economy, and an undersupplied market provides a window of opportunity for Holiday Jones and their Fieldhouse Jones brand to thrive globally.

Social Travelers – Travelers willing to share bedrooms, bathrooms, and common areas to meet others. Youth travelers including backpackers typically aged from 18-25 and college students as well as recent graduates.

Independent Travelers – Travelers who want to meet people but would not be willing to share bathroom/bedrooms with other guests (only common areas). These are travelers who can afford a higher level of comfort but prefer the lively atmosphere of the Holiday Jones Brand. Most of these travelers are aged 25-35.

Convenience Seekers – Travelers attracted mainly by the competitive price, location and infrastructure of the Holiday Jones properties. Business and leisure travelers looking for a fair deal in terms of convenience and quality. These travelers are of all ages.

Groups – Most hotels are not designed for large-scale budget conscious groups of travelers. Holiday Jones looks to accommodate families, religious and/or political groups, students, brands, professionals, and athletes/sports teams.

Groups can range from 4-100 people. These travelers appreciate flexible room layouts and amenities such as availability of bathrooms, common areas, and free breakfast. These travelers are of all ages.


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